When we run audits across hundreds of websites, the same on-page problems show up again and again. The good news? They're almost all quick to fix. Tackle these ten and you'll clear the issues that quietly hold most sites back.
1. Write a unique, descriptive title tag
Your <title> is still one of the strongest on-page signals. Keep it under ~60 characters, put the primary keyword near the front, and make every page's title unique.
Duplicate title tags across pages confuse search engines about which page to rank — our audit flags these automatically.
2. Fix your meta descriptions
Meta descriptions don't directly affect rankings, but they heavily influence click-through rate. Write a compelling 150–160 character summary for every important page.
3. Use one clear H1 per page
Each page should have exactly one <h1> that describes the page's topic. Use <h2> and <h3> for structure beneath it.
4. Add descriptive image alt text
- Describe what the image shows, naturally.
- Include a keyword only where it genuinely fits.
- Never leave alt attributes empty on meaningful images.
5. Strengthen internal linking
Internal links spread authority and help crawlers discover pages. Link from high-traffic articles to the pages you want to rank, using descriptive anchor text.
6. Make URLs short and readable
Prefer /seo-audit-guide over /p?id=4821. Clean URLs are easier to share and rank.
7. Compress and resize images
Oversized images are the #1 cause of slow pages. Serve modern formats (WebP/AVIF) and lazy-load below-the-fold media.
8. Add structured data
Schema markup unlocks rich results — stars, FAQs, breadcrumbs. Add the types relevant to your content and validate them.
9. Eliminate broken links
Broken internal and outbound links waste crawl budget and hurt user trust. Audit regularly and fix or redirect them.
10. Make it mobile-first
Google indexes the mobile version of your site. Ensure tap targets, font sizes and layout all work on a phone.
The fastest way to find which of these apply to you? Run a free audit and we'll surface every issue in about ten seconds.
